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Meet The Mad Geniuses Bringing ‘Food Porn’ To The Masses With Creations Like Nutella French Toast Waffles

Food is suddenly cool. Not just the ingesting of it, but the chronicling of the cooking process, the baking of things and even dissecting of food. There isn’t a week that goes by that this website doesn’t publish some type of video with a focus on grub.

And it’s not just the heavy hitters like Food Network or LifeHacker grinding out videos dedicated to all things edible. In 2014, Boston University alums Sean Thomas and Mike Irving tossed around the idea of starting a food blog.

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